Proposal of Swot Analysis of Nestle Dairy Farm - Milk (Hong Kong) free essay sample

We are analyzing the marketing practices of Nestle Dairy Farm. Our analysis of Nestle Dairy Farm will include the SWOT analysis of the company. Nestle Dairy Farm has been serving worldwide with its excellence in product safety, quality and value. It provides many products which include dairy products, beverages, yogurt, baby food, coffee, etc. We have taken NESTLE Dairy Farm milk for our project report. Their aim is to provide customer with milk on suitable prices make the product as convenient as possible. According to their claim, they provide the best food throughout the world. Strength –S (These are positive internal factors that Nestle Dairy Farm can control) 1. Wide distribution network 2. Good quality of products 3. Sufficient resources 4. Familiarity and loyalty in HK Weakness – W (These are negative internal factors that Nestle Dairy Farm can control) 1. High employee turnover 2. Preservation 3. Storage 4. TVC Advertisements 5. Package materials Opportunity – O (These are positive external factors that Dairy Farm cannot control) 1. We will write a custom essay sample on Proposal of Swot Analysis of Nestle Dairy Farm Milk (Hong Kong) or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Awareness of healthy lifestyle 2. Awareness of loss of Calcium 3. Increasing demand of the milk products for recipes 4. IT technology Media 5. Increasing number of Catering service for School Threats – T (These are negative external factors that Dairy Farm cannot control) 1. Government Regulations 2. Competitor 3. Contamination of Raw Material 4. Allergic reaction 5. Economic Factor 6. Environmental Protection SO strategies 1. Healthy brand image x Awareness of healthy lifestyle 2. Sufficient Resources x Awareness of loss of Calcium 3. Good Quality of Products x Increasing number of catering services provider for school 4. Sufficient Resources , Good Quality x Increasing demand of the milk products for recipes 5. Good Quality of Products x Increasing number of Catering service for School 6. Familiarity and loyalty in HK x IT technology Media WO Strategies 1. Lack of advertisement on TV x IT technology Media ST strategies 1. Quality Product x Contamination of Raw Material 2. Sufficient Resources x Allergic Reactions 3. Wide distribution network x Competitor 4. Sufficient resources x Economic Factor WT strategies 1. Preservation, Storage x Government Regulations Food safety 2. Non recycle package x environmental protection 3. Lack of advertisement on TV x Competitor.