The First Starbucks Store - 2811 Words

The first Starbucks store was set up in 1971 by three individuals who had a common liking for coffee and exotic teas- Jerry Baldwin, History teacher Zev Seigel and writer Gordon Bowker. The store was named Starbucks Coffee, Tea and Spice in the tourist’s Pikes Place Market in Seattle. However, later the name was changed to Starbucks Coffee Company. The logo was designed to be a two tailed mermaid encircled by the store’s name. The name was inspired from the coffee loving character in Herman Melville’s Moby Dick The store was a success with excellent sales records and thus several Starbucks stores mushroomed in several parts of the US. Howard Schultz later joined the company as a marketing executive and then acquired it in 1987.In 1992†¦show more content†¦The study enumerates the challenges faced by the company, the various alternatives it has and what factors it takes into consideration before making a final decision so as to minimize its risk and maximize profit. Some premium brands also may do well in certain developed nations where people have higher purchasing power and may not do as well in emerging countries. Starbucks has been able to be very successful in China just like in the US despite the vast cultural difference. A similar model can be adopted in India which just like China is a tea loving country. The potential of growth is a lot in these emerging countries and it is important to formulate effective strategies to be successful here because the local market in the US is slowly getting saturated. Starbucks has always followed very stringent measures to ensure the highest quality be it the coffee beans it uses or the layout of its stores. As a result the organizational structure is vertically integrated and all processes like sourcing roasting and distributing is done through the company owned stores. The coffee producing locations are very carefully chosen and the processes used for roasting them are very exact. The beans which do not meet standards or those that remain in the bin for more than one week are donated to charity. This is another decision making criterion which needs to be considered during expansion since the choice of not sourcing locallyShow MoreRelatedStarbucks Opened Its First Store1186 Words   |  5 PagesAbout the Company Starbucks opened its first store in 1971 in the city of Seattle, Washington. Three men by the names of Jerry Baldwin, Zev Siegl and Gordon Bowker came up with idea of the shop from Alfred Peet, also known from Peet’s Coffee Fame (Starbucks, 2015). In the beginning Starbucks only sold coffee beans and equipment and not so much the beverages they are known for these days. By 1981, Starbucks acquired Howard Scuhltz to be their Director of Retail Operations. Shortly after he startedRead MoreEffect on Starbucks Store Design on Consumer Behavior in China1634 Words   |  7 PagesHow Starbucks store design affect its consumer behavior in China. Starbucks Corporation is an American global coffee company, coffeehouse chain stores that adapt Italian-style coffeehouse. It is the largest multinational chain of coffee shops with 20,366 stores in 61 countries, including 13,123 in the United States and 732 stores in China. The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer GordonRead MoreCoffee and Starbucks1360 Words   |  6 PagesCHAPTER 1 INTRODUCTION Company Profile Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, and 164 in Thailand. Starbucks locations serve hot and cold beveragesRead MoreStarbuck Coffee Corporation Stands Alone1233 Words   |  5 Pagescompanies in the coffee industry, but there is nothing like Starbucks. Starbucks Corporation is an international company of coffee founded in Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker. Starbucks has taken a coffee bean and turned it into beverages that people around the world crave. They are the leading competitor in the coffee industry, and our well known for their quality and customer service. Starbucks has changed the world with their products, their pricing, theirRead MoreStarbucks SWOT Analysis1001 Words   |  4 PagesStarbucks SWOT analysis allows the company to see their current position in the coffee industry. The company’s strengths are that it is a market leader In the coffee industry, it has 16,859 stores by the end of the year 2010 and continues to grow (Starbucks Corporation, 2010) a second strength is the e xpansion rate they have of opening stores internationally and domestically the only fault with the expansion is that they are opening stores that are right next to others and losing money in each storeRead MoreStarbucks in Japan1077 Words   |  5 PagesExecutive Summary Thirty years ago, Starbucks was a single store in Seattle’s Pike Place Market selling premium-roasted coffee. Today it is a global roaster and retailer of coffee with some 17,000 stores, 40% of which are in 50 countries outside the United States. In 1995, with 700 stores across the US, Starbucks began exploring foreign opportunities. The first target market was Japan. The potential for coffee sales in Japan is significant. The Japanese economy is the third to the United StatesRead MoreStarbucks : A Strong Shaper Of A People Essay1306 Words   |  6 Pagesexecutive officer and chairman of Starbucks keep respect for every local culture. He summed it up when he said, â€Å"We remain highly respectful of the culture and traditions of the countries in which we do business. We recognize that our success is not an entitlement, and we must continue to earn the trust and respect of customers every day.† Starbucks could not have predicted the enormous change it was about to go t hrough almost 20 years ago. There are more than 24,000 stores in 70 countries, and it is clearRead MoreStarbucks Keeps It Brewing in China1603 Words   |  7 PagesAssignment 1: Starbucks Keeps It Brewing In China Shianne Dance Edwards Strayer University Marketing 510 Professor Karen Mountain January 20, 2013 How I love the smell of a fresh cup of Starbucks coffee to get the day started. As a coffee lover, I often venture to Starbucks to meet my caffeine needs. Starbucks began as a single storefront located in Seattle’s Pike Place Market. As of July 2012, the company has 17, 651 stores in 60 different countries around the worldRead MoreStarbucks Case Study Business Policy1042 Words   |  5 PagesIntegrated Business Policy and Strategy First Short Case Report Group STARBUCKS OVERVIEW Starbucks is the world’s most successful transnational coffeehouse. Established in 1971, Starbuck’s overwhelming success has led it to operate more than 17,000 stores, recording 2011 revenues of $17 billion at approximately a 15% profit margin. This case report will explore what has allowed Starbucks to dominate the coffeehouse market and the opportunities and threats for future operation. CAUSES OFRead MoreStarbucks in Japan1105 Words   |  5 Pages 13716002514600Case Study – Starbucks in Japan 00Case Study – Starbucks in Japan 2775585164592000 Executive Summary Thirty years ago, Starbucks was a single store in Seattle’s Pike Place Market selling premium-roasted coffee. Today it is a global roaster and retailer of coffee with some 17,000 stores, 40% of which are in 50 countries outside the United States. In 1995, with 700 stores across the US, Starbucks began exploring foreign opportunities. The first target market was Japan. The potential

Starbucks Assessment Free Essays

Company name and brief background Starbucks is an American global coffee company which it is the largest coffeehouse company in the world. I think anybody know Starbucks that provide to enjoy the best coffee in the world. Starbuck brief background; the opening of the first Starbucks in 1970s which was small restaurant order to enjoy coffee and it was in the city of Seattle. We will write a custom essay sample on Starbucks Assessment or any similar topic only for you Order Now At the same time many people liked to drink over milk coffee and chocolate coffee, so that was more and more popular. Nowadays, Starbucks is the largest coffeehouse company in the world, with 17000 stores in 60 countries including Canada, Japan, UK, South Korea, India, Hong Kong, Taiwan and Thailand so on. The Starbucks promotion its product or services The beginning Starbucks only sold coffee and espresso drink as well as coffee bean. Nowadays, it sells hot and cold drink, coffee bean, hot and cold sandwiches, sweets, salads, snakes and items such as mugs, glass and tumblers. Also, its products are seasonal. However, it provides various services such as entertainment (music, newspaper, magazine, free internet), and offers good or quick services. How the promotion techniques used help the Starbucks to attempt to increase its sale. Well know, Starbuck is the world brand that itself have a certain visibility, so that it rarely uses advertising on television and magazine because it don’t spend a lot of money on advertising, but it used some advertisements on billboard. We find some billboard at the highway, building or station. In addition, it used short video upload on YouTube, Blog, social network ( e. g Facebook, Twitter),website. Also it is actually in the position of strength region which is the premium brand because it chooses the position in more streams of people. However, it grow into one of the world know brand. How Starbucks maintain customer loyalty Starbucks loves hearing from customer all question, comment that is always welcome while provides the experience of quality coffee and warm service. Also, it uses a various promotion different countries such as in Taiwan uses half price discount for the period. It offers fast-forward services and high quality coffee. In addition, the customer buy a Starbucks tumbler get one free drink. In Hong Kong Starbucks promotion is free internet. For example, f you buy Starbucks drinks that you use internet its shop also it offers free newspaper, magazine and comfortable environment area for the customer. It believes that many people love drinking Starbucks coffee because it twenty types of coffee so that customer can choose different taste coffee. However, more and more people like drinking Starbucks coffee. How the Trade Descriptions Act affects the way that Starbucks promotion its products and services Starbuck need to be aware of laws in every country, so that it has law for employment, health and safety regulation and product restriction. Beside Starbucks takes action to reduce waste for its operation and recycle, also it considers preserve the earth’s natural resource and enhance the quality of live around the global. In addition to, Starbucks actively seeks opportunities to minimize environment impact and help create a healthy planet, so that it takes steps to be environmental mission statement. Most importantly, it improves coffee quality in order to have commitment to origin TM that helps to improve the lives of coffee farmers and protect the environment where they grow their beans and can keep its highest-quality coffee standard. It is imperative that Starbucks understand commodity–grade coffee to be trade on a highly competitive market. Obviously, for the last several years, a global oversupply of coffee has been getting high price. So that it keeps steady price standard. Specifically, it provides in the fair trade certification system for importer, roaster, and retailers purchases coffee at favorable guaranteed price from farmers who registered with Fairtrade Labelling Organization International. Overall, I think it is a role promotion in the business which is important. Many people want to have a success on their own business, but they don’t have achievement of promotion, so that they will lose their business. On the other hand, Starbucks has a success promotion of business in the world. It is not only promotion activities, also it has supervise responsibilities, the promotes employee becomes responsible for administrative assistants and other staff. How to cite Starbucks Assessment, Papers

IQ and EQ free essay sample

The differences, similarities, and interdependance of IQ and EQ. This paper critically evaluates the respective importance of IQ and EQ for organizational effectiveness. It does this by first defining what is meant by IQ, EQ and organizational effectiveness. Once the author defines these concepts the essay then determines active strengths and weaknesses of both IQ and EQ in terms of their contributions toward organizational effectiveness. From the paper: The reason for defining IQ in this way is that, in the author?s opinion, all the major definitions, theories, standpoints and constructs of IQ have some aspect that can be described as a cognitive ability that can in turn be identified by psychometric tests. This is because the abilities represented by cognitive ability may be broad. Knowledge about emotions is concerned with understanding both the determinants and consequences of moods and emotions, and how they evolve and change over time. The central proposition of this construct is that people differ in their awareness and understanding of how different situations, events, people and other stimuli generate emotions. We will write a custom essay sample on IQ and EQ or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It further claims that appreciation of the consequences of moods and emotions also varies across individuals. In other words, some people have a rudimentary understanding of how they are influenced by feelings, while others are more insightful of the effects of emotions on their actions.